Holiday shopping has started

Holiday shopping has started
Jimbo,
2025 Rockefeller Center Christmas Tree Lighting Ceremony In Manhattan
The Christmas tree is lit during the 2025 Rockefeller Center Christmas Tree Lighting Ceremony in Manhattan, New York City, U.S., December 3, 2025. REUTERS/Kylie Cooper

Pumpkin spice season may have only started, but it’s beginning to look a lot like Christmas. A new survey finds that 34% of consumers have already started, or plan to start, their holiday shopping before November, and nearly 1 in 10 began before September even arrived. 25% say they started their holiday shopping early to spread the cost across several paychecks, a strategy that’s especially popular with parents. Another 10% say they got a head start to stay ahead of rising prices and potential tariff-related increases. Younger shoppers are leading that trend, with 14% of Gen Z and 11% of Millennials shopping early for that reason, compared to 8% of Gen X and just 4% of Boomers.

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