Boozy bacon
Boozy bacon

Breakfast could use more bourbon, so Oscar Mayer is giving bacon a bold upgrade. The brand has just launched Maple Bourbon Bacon, its first new bacon flavor in five years. It’s thick‑cut bacon cured with real Evan Williams bourbon, then slow‑smoked for 12 hours. The result is a sweet‑savory combo with maple up front and subtle vanilla and caramel notes from the bourbon. The bacon is rolling out to grocery stores nationwide this month, just in time for grilling season. Oscar Mayer says this is the start of a bigger push toward trend‑driven flavors, with plans to introduce a new bacon variety every year.

