More Americans Celebrate Mother’s Day Than Father’s Day . . . Plus, Average Mother’s Day Spending
More Americans Celebrate Mother's Day Than Father's Day . . . Plus, Average Mother's Day Spending
If you’re celebrating Mother’s Day, and you haven’t figured out what you’re going to do yet . . . it’s time for a CRAM SESSION.
According to the National Retail Federation, spending on Mother’s Day is expected to reach a record $38 BILLION this year. That’s up from $34.1 billion last year, and more than the previous record of $35.7 billion set in 2023.
The average person plans to spend $284 on gifts. 54% say they plan to get something for their mother or stepmother . . . followed by their wife (22%), and their daughter (13%). (What about an in-law? A sister? Pets? Don’t laugh. You know there are people who do it.)
Flowers are the most popular gift, followed by greeting cards . . . special outings, like for dinner or brunch . . . gift cards . . . and clothing or accessories, like jewelry.
In a separate poll, 47% of Americans plan to celebrate Mother’s Day this year . . . 34% do not. By comparison, 34% say they plan to celebrate Father’s Day this year . . . while 45% do not.
32% of Americans plan to celebrate both Mother’s Day AND Father’s Day.
The poll also asked Americans who were raised by both a mother and a father about the parental roles in their house growing up.
75% of people said their mother did more housework . . . 53% said she was more involved in their daily activities . . . 47% said she was more affectionate . . . and 39% said they were closer to their mother.
Women were more likely to say they turned to their mother for advice . . . men were more likely to credit their mother with being more affectionate.
Somewhat surprisingly, men were also slightly more likely to say they were closer to their mother than women were. (There’s that old idea that mothers and sons have a unique bond . . . and fathers and daughters do too.)
