Capri-Sun Is Debuting a Big Gulp Pouch . . . Three Times Its Normal Size
Capri-Sun Is Debuting a Big Gulp Pouch . . . Three Times Its Normal Size
It doesn’t take kids long to blow through a fruit juice pouch . . . which can be a GOOD THING if you’re in a rush. (Or a BAD THING for every other reason, like if you’re watching their sugar intake.)
Capri-Sun knows their pouches don’t last long, so they’re testing a supersized version. It’s called the “Big Pouch,” and it’s nine inches tall . . . six inches wide . . . and can hold 20 ounces, which is more than THREE TIMES the original.
The new pouch comes with a larger straw attached, and it’s also refillable . . . which you will realize from the get-go, because you actually buy it empty. But it does come with a coupon that can be used toward any Capri-Sun flavor.
They recommend getting a 64-ounce jug, for multiple refills.
For now, this is just a limited-time thing, which will be available next week . . . Monday through Thursday . . . through “daily drops” at Walmart.com.
They cost $6.00 each. It’s unclear how much the coupon it comes with will be worth.
They say if it’s a success, they’ll add it to the permanent line-up of Capri-Sun products. (That makes it sound like they’ve already decided to do it, and this promotion is just a marketing tactic.)
(People)
(Here is Capri-Sun’s post about it. Some sources claim the big pouches will hold 24 ounces, or FOUR times the normal size . . . but the specs from the brand say it’s 20 ounces.)
